To be visible on the Internet, it is necessary to appear among the first results of search engines. Nevertheless, all keywords are not worth the same. Getting a better rank on “mp3” search will be more difficult than on “digital player with color screen”.

Choosing the right keywords is therefore key, particularly in the choice of your web pages content, your backlinks, the buying of sponsored links, etc..

What are the choice criteria?

For example, a web site that speaks about travels to Morocco could choose the keywords « travel », « Morocco », « tourism », « travel Morocco », etc….

Let´s take the same example as in the previous section, keywords composed of several words could be: « Morocco Tourism», « Marrakech holidays accommodation », « Moroccan atlas trek», etc….

For example, starting with the keyword « Marrakech holidays accommodation », you will target « Marrakech holidays accommodation» as well as « Marrakech accommodation », and « Marrakech holidays ».

For example, the keyword “table” is too vague. The Internet user will get web sites on the selling of furniture as well as cooking recipes or on the design across the centuries. Therefore, the Internet users that arrive on your web site with this keyword do not necessarily come to your website to buy. By specifying a keyword like “outdoor pine table”, you will get better results.

The keyword « mp3 PLAYER » is very sought after… but you need important means to hope to get a good ranking on that keyword. On the contrary, it is much easier to find a ranking on “air-conditioning system joint”, but is it really a keyword much queried?

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